How banks use behavioral economics to win over customers

By Rob Garver Published January 03 2018, 12:59pm EST Originally published January 3rd, 2018, this article highlights some of the issues in placing “to put the technology cart before the...

What is the psychometric difference between happiest and friendliest cities?

What makes a city happy? What makes a city friendly? I built software designed to look at your CRM and figure out segments of customers and potential customers, why they...

Dog Loving Cities in Louisiana

Living in Louisiana, one would think dog lovers are in the big cities. But maybe my bias comes from the fact that New Orleans has an all-dog Mardi Gras parade...

What else do sympathetic people buy?

Sympathetic people, who care for the well-being of others, correlate to term life insurance buyers. If you market to people who send flowers, you should consider partnering with a term...

Linguistic Analysis of Car Owners in Iowa. Does it matter?

Linguistic Analysis and car and truck ownership indicate traits are diverse by brand, model and location. Traits of people drive the reason to buy but where traits are located varies....