Driving creative ways to disruptive innovation
What makes a city happy? What makes a city friendly? I built software designed to look at your CRM and figure out segments of customers and potential customers, why they buy and how to delight them. This technology is based on years of research, machine learning and big data, connecting…
Living in Louisiana, one would think dog lovers are in the big cities. But maybe my bias comes from the fact that New Orleans has an all-dog Mardi Gras parade called the Krewe of Barkus. And possibly it’s because I follow so many dog Instagram accounts based in the Crescent…
Sympathetic people, who care for the well-being of others, correlate to term life insurance buyers. If you market to people who send flowers, you should consider partnering with a term life insurance company. You should also consider why they decide and find creative ways to gain more share of wallet…
Linguistic Analysis and car and truck ownership indicate traits are diverse by brand, model and location. Traits of people drive the reason to buy but where traits are located varies. For example, farming is a job to be done that influences the brand of vehicle we buy. I can’t use…