How banks use behavioral economics to win over customers

By Rob Garver

Published January 03 2018, 12:59pm EST

Originally published January 3rd, 2018, this article highlights some of the issues in placing “to put the technology cart before the psychology horse.” Its best to have a solid plan vs follow a tech trend.

To make your job much easier, more effective, predictive technologies can aid financial organizations with a way to balance customer equity with customer delight. By having a “win win” approach with your customer, sustainable profits and long term success can be achieved.

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