Why do some companies enjoy accelerated and sustained growth in defiance of supply-chain glitches, rising inflation and political disruption? Are they just lucky? After analyzing 30,000 businesses and millions of...

In an age of IoT, smartphones, and dozens upon dozens of connected devices in our home, there is more data than ever for marketers to use and make informed decisions...

What makes for a good use case in understanding your customer at a deep level? There could be many cases where understanding segmentation based on customer psychology has no use....

I have previously documented my methodologies, connecting human activity data of large groups of people to a series of psycholinguistic based personality traits.  Recently, we began experimentation with personality traits...

Psychometrics works well and can be ethically used but when fools are added to the equation, things go very bad. Recent headlines have put many of us in a reflective...

What makes a city happy? Bike lanes? Micro pubs? Low crime? Can anyone really know? I built software designed to look at your CRM and figure out segments of customers...

There are several major technical areas to solve in order to quantify customer delight.  Customer delight is a well-documented, but hard to achieve KPI. It is a form of “measured...

I examined 4 million home purchases in the United StatesAnd look at a calculated psycholinguistic personality traits score based on square footage of the house. Here are the preliminary results....

Cutting lawns means many different things to many different people. Electric equipment has the possibility to change how people see lawn care: the days of gas and long extension cords...

Early adopters of subscription boxes are the visionaries. They try new things for the sake of trying new products, but your biggest hurdle is crossing the chasm into the mass...