Driving creative ways to disruptive innovation
In an age of IoT, smartphones, and dozens upon dozens of connected devices in our home, there is more data than ever for marketers to use and make informed decisions about customers, right? In fact, I get many calls from a lot of data companies that can’t make sense (meaning,…
What makes for a good use case in understanding your customer at a deep level? There could be many cases where understanding segmentation based on customer psychology has no use. Anything that’s an emergency, where you have no choice does not fit well. Below are six criterias that could gauge…
I have previously documented my methodologies, connecting human activity data of large groups of people to a series of psycholinguistic based personality traits. Recently, we began experimentation with personality traits that are used to calculate a theoretical Big Five personality type Using Spearman’s and Pearson’s correlations The results are quite…
Psychometrics works well and can be ethically used but when fools are added to the equation, things go very bad. Recent headlines have put many of us in a reflective move. We are collectively retracting our steps, discovering the power of data and how it can be used for us…
What makes a city happy? Bike lanes? Micro pubs? Low crime? Can anyone really know? I built software designed to look at your CRM and figure out segments of customers and potential customers, why they buy and how to delight them. This technology is based on years of research, machine…
There are several major technical areas to solve in order to quantify customer delight. Customer delight is a well-documented, but hard to achieve KPI. It is a form of “measured happiness”. Jeff Bezos understands how important it is and has 5 teams working on it at Amazon. It’s that important. …
I examined 4 million home purchases in the United StatesAnd look at a calculated psycholinguistic personality traits score based on square footage of the house. Here are the preliminary results. In a later post, I will examine what high indexing personality traits mean based on square footage. For houses’ owners…
Cutting lawns means many different things to many different people. Electric equipment has the possibility to change how people see lawn care: the days of gas and long extension cords are coming to an end. The right company that focuses on understanding customer segments in a very different way will…
Early adopters of subscription boxes are the visionaries. They try new things for the sake of trying new products, but your biggest hurdle is crossing the chasm into the mass middle. How do you convince the pragmatists that your product is delightful and exciting? And how do you venture outside…
Should you focus on the entire state when selling Infinitis in Iowa? Infiniti ownership density in Iowa and psycholinguistic trait density. Infinity owners in Iowa have certain dominant traits. They are similar to Mazda and Mini owners. There are some similar traits to Chrysler.