Category: Psycholinguistics

Should you focus on the entire state when selling Dodge in Iowa?

Dodge ownership density in Iowa and psycholinguistic trait density.

Should you focus on the entire state when selling Kias in Iowa?

Kia ownership density in Iowa and psycholinguistic trait density

Should you focus on the entire state when selling Jeeps in Iowa?

Jeep ownership density in Iowa and psycholinguistic trait density.

Should you focus on the entire state when selling GMCs in Iowa?

GMC ownership density in Iowa and psycholinguistic trait density.

Should you focus on the entire state when selling Toyotas in Iowa? Toyota ownership density in Iowa and psycholinguistic trait density.

Should you focus on the entire state when selling Iowa?

Audi ownership density in Iowa and psycholinguistic trait density

Each reason may or may not have a big connection to the other reason. For instance, somebody interested in reducing emissions and creating more efficiency when cutting the grass might not have any connection to a person interested in reducing noise and safety concerns.

Marketing needs products based on facts and figures. This solves some conversion rates but not all. Dramatic change in conversion rates reminds me of when Walmart promoted the CFL in 2006. They dramatically shifted the market from incandescent to CFL by launching a series of campaigns they change the perception of the light bulb.

The same can be said for Apple over a variety of products, over many years. They began selling products based on an idea to “think different”. The RAM, storage, and capabilities were second to the philosophy that Apple sells to this day.

The manufacturer or the reseller is in position to do this now.

Understanding psycholinguistics changes the ad copy, but more importantly it changes conversion.

By segmenting people based on why they decide and why they would change from traditional to battery-powered lawn care is where the manufacturer and the reseller need to go.

Psycholinguistics of gardening in the State of Iowa (just the over indexing traits):

Gardening on a surface level may be a relaxing hobby, but when you go into the psycholinguistics of it, it says a lot about the people who garden.

Gardeners focus on personal concerns and feelings. They’re socially oriented around family and they are perceptive. They live in the present often have high expertise and confidence. They tend to be not as concerned about money and do not think analytically or logically, thus using feelings to guide their decisions.

Over indexing in certain personality traits has many different meanings the quick review of gardeners in Iowa indicate intellectual curiosity open to emotion sensitive to beauty, considerate trusting and trustworthy, yet open to or are vulnerable to stress. Sometimes ordinary situations can be threatening. Generally they have positive emotions, are assertive and see stimulation from others. There’s great appreciation for art, adventure, imagination, and curiosity.

They don’t make fast decisions. They’re not controlling or focused on themselves.

By understanding psycholinguistics and personality traits we can better understand what makes a gardener garden. By understanding the gardener at a deeper level we better understand what marketing copy and messaging we’ll convince them to move from traditional power equipment two battery. It’s not always about saving the environment nor is it always about efficiency. It just depends on person. By segmenting people and messaging hey brand stands a far better chance to dramatically improve conversion and market share. Dominating this market allows your brand to expand to other areas in the future and build a long road toward success for years to come.

We plan on helping your brand succeed. Please write so we can provide more information about how to approach the market and how to create market share growth. My doing these things we create customer delight along with customer equity. We predict what comes next and we build powerful experiences for both the company and your customers.

I personally enjoy gardening. It’s relaxing and it takes away the stress and strain of high-pressure jobs without the risk of hurting yourself. I tend to be a daydreamer when I’m gardening, so I avoid dangerous tools that can cut off my hands. I don’t really want to read a book or take on a new topic — I just want to let my brain rest and wander.

I don’t live in Iowa but I like choosing Iowa just like those politicians do. It seems to be a diverse state right in the middle of our country.

Using the technology that we built, I examined people who garden and who do home and gardening work as well as people who also garden and farm in Iowa. There are differences between those three groups of people but for this article’s sake, I averaged them.

Collectively, gardening is very personal and relates to Home & Leisure and Family. Some of the linguistic trait analysis characteristics of gardening are pretty obvious.

One area of research I like to look at is when a person over-indexes, meaning they are highly focused on a particular activity. It appears that gardeners in the state of Iowa are intellectually curious, open to emotion, and sensitive to beauty. They’re considerate and generous trusting and trustworthy.

When trying to convince a gardener to do something, it’s important to connect well to their traits that are shown above. There are set of verbs and adjectives that fit well to what it means to be a gardener.

Overall gardening in Iowa means the individual is optimistic, intellectual, considerate, and positive. I personally might use it more for escapism or rest time, but it looks like the people that enjoy it most are compassionate souls.

What are the traits that gardening is not?

People who garden in Iowa are not controlling or self-focused and do not keep to themselves. They also might not be focused on the past, but embrace the present.

When connecting this data to CRM, you uncover revenue and profits and how traits connect. Our research indicates a few traits drive profitability and revenue. We also have discovered that the traits that do drive profitability drive the vast majority of it. Think of the classic 80/20 rule. When designing marketing and messaging it’s important to think through the deep meaning of who people are and why they decide. It might not be an easy task but it produces far greater conversion rates creating far more brand equity and customer delight.

Understanding why people buy is critical for conversion rate improvements — one of the most efficient ways to grow sales and profits. We can help. Contact us how we can help you improve understanding the customer and creating growth.

What makes a friendly city, friendly.

I pulled in the all too common lists of top friendly cities from many websites. Most have some science behind them, some don’t (becomes obvious which ones).

These cites show up a lot: Asheville, Charleston, Fort Worth, Jackson, Key West, Nashville, New Orleans, San Antonio, Savannah, Telluride. This turns out to be a good list but why?

My software calculates the lexical based, high indexing personality traits of people based on a theory of who they might be. Since these cities contain large numbers of diverse people, the challenge is; can software agree with what we read about friendly cities. People do surveys all the time and extrapolate their findings. If the initial sample is defective, it just gets worst. The answer is yes, these cities have consistent, predictive personality traits that could define what some believe make these friendly places.

In a later post, I will indicate the differences of friendly and unfriendly cities to show the differential in traits and human activities, which lead to my prediction of these traits. There are ample University research studies indicating which traits mean and why this mix of traits can lead researchers to state a city is friendly.

IMO, cities that are friendly are analytic thinking and have high emotional tonality. High density of intelligence people, who are optimistic, positive and honest help define a friendly city (vs. not).

If interested, please write for the research work. [email protected]