Christopher Skinner

Should you focus on the entire state when selling GMCs in Iowa? GMC ownership density in Iowa and psycholinguistic trait density.

Linguistic Analysis and car and truck ownership indicate traits are diverse by brand, model and location. Traits of people drive the reason to buy but where traits are located varies. For example, farming is a job to be done that influences the brand of vehicle we buy. I can’t use…

Should you focus on the entire state when selling Jeeps in Iowa? Jeep ownership density in Iowa and psycholinguistic trait density.