Why PMF is the secret superweapon of the 2020s?

By Akos Tolnai and Christopher Skinner Go to market strategy was a stronghold, captained by marketing. The more you could spend on marketing or, in general, customer acquisition, the steeper the growth curve would be. Or to put it this way: even a mediocre product could become a success with…

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Ability versus motivation of the customer

I have been thinking about customers in terms of their motivation. You can connect that concept to their personality traits. One person’s personality might look at a ‘job to be done’ as very hard to accomplish while another sees the ‘job to be done’ as easy. Maybe, an example is…

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Pathways to growth: you have a few choices

When you look at the pathways to building new capabilities, solving product-market fit, jobs-to-be-done and ultimately growing your business, there are a few different pathways. Often the pathway of the leader is to First create efficiencies, explore and discover new ideas and eventually build new capabilities. This is traditionally the…

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Product-Market Fit and the use of data

Businesses, people and markets are always changing. As I read today, AirBnB has some struggles. What will they do to compensate for loss of revenue in late 2020? Do they just keep cutting costs or do they try to create a new business model?  At this point, there’s no quick…

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Combining Innovation with psychology

There is a tremendous amount of documentation about Innovation and Product Market fit. What else can be said? For one thing, the customer.  This is an area that is under leveraged and poorly understood.  Why do? People are complex and they deserve to be treated properly and with great respect…

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Measured performance in an uncertain world

In reference to the above, when you’re going through this cycle the goal should be to learn more, have clear ideas that are based on quantifiable expectations of underserved needs. This allows you to build precisely. By doing these things ahead of time you will speed up the process. The code will go a…

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