Ability versus motivation of the customer

I have been thinking about customers in terms of their motivation. You can connect that concept to their personality traits. One person’s personality might look at a ‘job to be done’ as very hard to accomplish while another sees the ‘job to be done’ as easy. Maybe, an example is…

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Measured performance in an uncertain world

In reference to the above, when you’re going through this cycle the goal should be to learn more, have clear ideas that are based on quantifiable expectations of underserved needs. This allows you to build precisely. By doing these things ahead of time you will speed up the process. The code will go a…

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Does geography & profession impact personality?

Whenever you’re  researching a market by geography, there will likely be a limited set personality traits based on functional characteristics of your Market. For example, imagine doctors that live in a certain region of the United States. I found that in discrete areas there were three primary traits of doctors…

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Data-driven decision making without data

How do you make decisions when the data does not support what you intuitively know. Data-driven decision making is a great idea and it works really well when there’s stability. But how do you deal with things when stability doesn’t exist? There is always a lack of perfect data. Those…

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The personality of your customers in each state

Each State has a variety of personality types. Some States have more types than others. If you look at the distribution of types of personality by State you have to wonder how this translates to your business? Do you have this same diversity by State? It turns out, likely not….

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What makes a happy place?

Maybe a better question: Where are concentrations of happy people? Our research indicates several factors contribute to what makes a happy city. We started our research by looking at what others judge as happy places. A few popular magazines list top x most happy cities, but the results are all…

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