Calculation of House Owners by Square Feet

Personality traits x size of the house matters. Yes, there are big differences in dominate personality traits that show up. What drives what? Read more about our research into the personality traits of large and small house owners:Personality Traits of Large House Owners The psycholinguistic trait difference between small house…

Continue Reading

Personality Traits of Large House Owners

They tend to be emotional, stressed and yet find ways to be positive. That is what the data suggest. I looked at home purchases over five years in the US and appended a calculated personality trait to home ownership by house size. I find this to be challenging research, connecting…

Continue Reading

Customer Decision Journey and Personalities

From: Branding in the Digital Age: You’re Spending Your Money in All the Wrong Places by David C. Edelman When making purchasing decisions, consumers go on a “consumer decision journey” comprised of four stages: consider a selection of brands; evaluate by seeking input from peers, reviewers, and others; buy; and enjoy, advocate,…

Continue Reading

The personalities of Ford owners in the Midwest

FORD ownership is a club. Late models in one midwest State indicate consistent traits with some variation between models. What does this mean? If you want to sell more of these, get to know the Ford customer traits. In summary, Ford owners are active, enthusiastic, always on the move. Ready…

Continue Reading

How Personality Analystics Drive Business

Personality Analytics is not just prediction and measurement. Ever notice, when you meet somebody, within a few minutes, you can start to figure out who they are, what makes them tick? If you spend enough time with them, you become well versed at what they want to do. Is this…

Continue Reading

The Personality of a Buyer

By matching what people need in life, you better fulfill their needs as they look for products to solve a job to be done. Matching the needs of a person to their personality traits, you are; Increase conversion rates by matching buyer to the product, based on need and desire….

Continue Reading