Product-Market Fit and the use of data

Businesses, people and markets are always changing. As I read today, AirBnB has some struggles. What will they do to compensate for loss of revenue in late 2020? Do they...

Combining Innovation with psychology

There is a tremendous amount of documentation about Innovation and Product Market fit. What else can be said? For one thing, the customer.  This is an area that is under...

Figuring out who buys your product

The best way to figure out who buys your product is to go through the exercise of ‘jobs to be done’. This predicts why the customer buys in great detail. ...

Jobs to be Done needs software

Clayton Christianson used to argue that you need to have a technology core to achieve disruptive innovation. One of his favorite subjects, jobs to be done theory needs a technology...

The Innovation Matrix revised for 2020 and beyond

AUTHORS: Bansi Nagji & Geoff Tuff, 2012 From 2012…...for steady, above-average returns, firms need a balanced innovation portfolio and the ability to approach it as an integrated whole. Those that...

4 Types of Innovation and how the psychology of the customer impacts this work

This matrix helps leaders identify the right type of strategy to solve a problem by asking two questions: How well can you define the problem? And how well can you...

Can you identify the next great technology?

The theory of disruptive innovation tells us that most disruptive technologies (and organizations) appear in the marketplace as rather crummy products. They don't arrive as a PlayStation. They arrived as...

Innovation can be broken down into a process

A systematic approach to innovation begins with changing how you see your company. What are the main concepts in shifting from decision-making into questioning everything. It implies curiosity. By shifting...

What type of innovation is ride sharing?

http://toddwschneider.com/posts/taxi-uber-lyft-usage-new-york-city/ http://toddwschneider.com/posts/analyzing-1-1-billion-nyc-taxi-and-uber-trips-with-a-vengeance/ Based on Todd's in-depth work, we clearly see 'disruption' of 'taxi travel' in some form but what kind? Clayton Christensen speaks about 3 forms of innovation; disruptive, sustaining...

Where should Booz Allen Hamilton focus in 2017 and beyond?

This article was originally written in 2016. Just a thought..... Booz Allen Hamilton (Before) As the pace of technology innovation accelerates, several emerging trends are poised to fundamentally alter how...