Having seen a few incidents in the world, this one will definitely be remembered. The tears of sadness, separation, anxiety, sickness, and bad economics are all spinning in circles around us personally and professionally. What comes next are the changes. They say in Washington DC to ‘never waste a crisis’….
The Economist Measuring wellness From data to insights – Summary and comments
Written by Christopher H Skinner. In 2014, The Economist Intelligence Unit conducted a survey in partnership with Humana to measure employee wellness as well as employer wellness program availability. 255 individuals in executive positions in US-based companies were polled as well as 630 US residents with full-time jobs by an…
Neil Peart and Clayton Christensen
Two of my long term heroes both died within days of each other. I plan to do an analysis of their writing styles to indicate any personality traits that they might share in common. Both Inspired me in my personal life and more so, in my business life. I would…
You Don’t Need more Traffic. Just Stop Wasting It
We live in a hype cycle. First, there was the dot com era and any business with a website was going to rule the world. Then it was social, and he who has the most likes, friends, followers wins, right? Remember that? Somewhere in between it was all about Google…
Avoid “averaging” the customer journey
[Writers note: In late 2014, we wrote this article. We had not invented our CRM technology, but we knew that there had to be something better than simple demographic data to segment customers.] The customer journey is complex. It has always been that way. The human mind is not something…
Why focus on happiness?
Customer delight is a form of happiness. It is a well-documented, but a hard to achieve KPI. Jeff Bezos understands how important it is and has 5 teams working on it at Amazon. It’s that important. Why? Customer delight is broken down into 3 key elements: Create customer loyalty. Instead of rebuying your customers…
The problem with offering discounts to first time buyers
This article was written by Madelyn Skinner. The Story. I am fascinated by subscription boxes, although a little overwhelmed, too. My friends are constantly talking about their monthly makeup boxes, their newest shipment of “ugly” food, a miracle face scrub, etc. in my curiosity, I found a website that aggregates…
Let’s Fix Digital
In 2013, Christopher Skinner was the keynote speaker at a Google ThinkFinance event in Mountainview. Five years is a long time when you’re thinking about digital, yet the concepts here still ring true. Let’s revisit each lesson from the presentation and apply it to 2018 digital thinking. 1. The Customer…
How Rihanna’s Fenty Beauty delivered ‘Beauty for All’ — and a wake-up call to the industry
How Rihanna’s Fenty Beauty delivered ‘Beauty for All’ — and a wake-up call to the industry Most brands can’t afford this but they can afford to segment and target based on deep reasons why we buy. Broad branding is something of the past for most.
Customer-centric companies
Here is a list of customer-centric companies I found. I need to update the list. Who am I missing? And how centric are they? 12 Solutions Website — http://2twelvesolutions.com/ Mission- Our mission is to empower customers with a simple, yet powerful end to end engineering lab prototyping capability. Bandura Systems Website…