Media buying is complex. Why are brands not buying early stage digital media? It would still occur if they saw results. If you think about a customer journey, the earliest...

You can always learn business from rock stars. The successful ones give you the positive stories, the bad ones are also to be studied. They are pure capitalist. Whatever the...

Published when I believed media could help us solve things. NOVEMBER 29, 2013 The large majority of marketers put a ton of money into traditional marketing channels, using “branding media” to...