The Personality of a Buyer

By matching what people need in life, you better fulfill their needs as they look for products to solve a job to be done.

Matching the needs of a person to their personality traits, you are;

  1. Increase conversion rates by matching buyer to the product, based on need and desire. Traits drive why we buy.
  2. You understand the preferences of buyer desires — why people buy
  3. Better convert people who don’t buy because your marketing language better fits.
  4. Develop targeted messaging and personalization across all platforms — you are explaining your product in the eyes of the ideal buyer — not averaging too many diverse customers.
  5. Create look-a-like audiences based on desire and personality.

It’s not about solving people’s needs, not selling them more junk. Figure that out and make lots of money.

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