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Christopher Skinner

Driving creative ways to disruptive innovation

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Personalization

Why does historic data often fail to see the future?

December 23, 2020

Another way to describe it: Making predictions when data fails you. The really fast answer: when the rules are static and well described, the machine gets it.  Example: IBM winning chess matches.  When the rules change or even when the game changes, good luck.  What do smart people do that…

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Personalization

Create one-to-one customer relationships, move beyond basic demographics

September 4, 2019

Written by Thomas Stanek & Christopher Skinner Imagine if we could create a one-to-one relationship with all consumers not just based on their standard actions such as click-thru, banners, demographics, market baskets, and loyalty programs but based on their personality. Actions are “nice to knows” but don’t truly encapsulate a consumer’s motives…

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Personalization

Nudging Nudge Theory: The importance of customer segmentation using predictive data

September 4, 2019

There is a lot of talk about Nudge theory these days. Nudging someone is smart, works and the concept should be utilized by all organizations to better serve customers and itself. Created by Richard Thaler, Nudge Theory proposes the idea that you can influence people towards a specific desired direction…

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ABOUT ME

Inventor of predictive personality trait software, search engine management software. People should have better choices.

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  • Business OS (28)
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OTHER POSTS

  • September 4, 2019

    Creating an Organic Growth Machine

    Ken Favaro, David Meer, Samrat Sharma from HBR, May 2012 issue. “Organic growth is not the inevitable result of a successful business model. All companies can become more skilled at growing organically with the business models they already have. But that requires active, engaged corporate leadership.” That is a start. leadership allocates effort…

  • February 1, 2020

    The Economist Measuring wellness From data to insights – Summary and comments

    Written by Christopher H Skinner. In 2014, The Economist Intelligence Unit conducted a survey in partnership with Humana to measure employee wellness as well as employer wellness program availability. 255 individuals in executive positions in US-based companies were polled as well as 630 US residents with full-time jobs by an…

  • September 2, 2019

    Segmenting people by ‘why they cut’ can grow electric equipment sales by 10x

    Cutting lawns means many different things to many different people. Electric equipment has the possibility to change how people see lawn care: the days of gas and long extension cords are coming to an end. The right company that focuses on understanding customer segments in a very different way will…

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