Category: Personalization
Why does historic data often fail to see the future?
Another way to describe it: Making predictions when data fails you. The really fast answer: when the rules are static and well described, the machine gets it. Example: IBM winning...
Create one-to-one customer relationships, move beyond basic demographics
Written by Thomas Stanek & Christopher Skinner Imagine if we could create a one-to-one relationship with all consumers not just based on their standard actions such as click-thru, banners, demographics, market...
Nudging Nudge Theory: The importance of customer segmentation using predictive data
There is a lot of talk about Nudge theory these days. Nudging someone is smart, works and the concept should be utilized by all organizations to better serve customers and...