By Rob Garver
Published January 03 2018, 12:59pm EST
Originally published January 3rd, 2018, this article highlights some of the issues in placing “to put the technology cart before the psychology horse.” Its best to have a solid plan vs follow a tech trend.
To make your job much easier, more effective, predictive technologies can aid financial organizations with a way to balance customer equity with customer delight. By having a “win win” approach with your customer, sustainable profits and long term success can be achieved.
For the full article, please visit:
https://www.americanbanker.com/news/how-banks-use-behavioral-economics-to-win-over-customers