God does not average

When you think of your business as a single number… … you don’t see the details needed to drive growth. This simple example indicates the great opportunities that most businesses have if they would just segment their customer base a bit more.  in this example, the first picture indicates an…

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Can you predict Big Five personalities without online data?

I have previously documented my methodologies, connecting human activity data of large groups of people to a series of psycholinguistic based personality traits.  Recently, we began experimentation with personality traits that are used to calculate a theoretical Big Five personality type Using Spearman’s and Pearson’s correlations The results are quite…

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Innovation can be broken down into a process

A systematic approach to innovation begins with changing how you see your company. What are the main concepts in shifting from decision-making into questioning everything. It implies curiosity. By shifting from chief decision maker pushing down giving answers to chief experimenter you’re pulling up and asking questions. Fundamentally you have…

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Made to Stick – Chip Heath and Dan Heath

Here is a basic summary of a book that was very influential to me. It’s definitely a part in the gearbox. To avoid it, is nonsense. I would encourage everyone to read it, but here are my notes. Introduction – What Sticks? Six Principles of Sticky Ideas Simplicity (p. 16)…

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How can psychometrics be used ethically?

Psychometrics works well and can be ethically used but when fools are added to the equation, things go very bad. Recent headlines have put many of us in a reflective move. We are collectively retracting our steps, discovering the power of data and how it can be used for us…

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