Customer-Centric or what?

What does it take to truly be customer-centric and show results? By understanding and quantifying the unmet needs of the customer, you are taking the first step towards results-driven customer-centricity. Most people think they solved it. If so, you are growing and demand exceeds your supply. Here are some ideas…

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Jobs to be Done needs software

Clayton Christianson used to argue that you need to have a technology core to achieve disruptive innovation. One of his favorite subjects, jobs to be done theory needs a technology core. “Scott Anthony, a senior partner at the growth strategy consulting firm Innosight, shares the keys to innovation: put customers…

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Data-driven decision making without data

How do you make decisions when the data does not support what you intuitively know. Data-driven decision making is a great idea and it works really well when there’s stability. But how do you deal with things when stability doesn’t exist? There is always a lack of perfect data. Those…

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THE ADVANTAGES OF DATA-DRIVEN DECISION-MAKING updated for 2020

“Are you interested in learning how data-driven decision-making can enable you to be a more effective entrepreneur or member of your organization? Below is information about the benefits of becoming more data-driven, as well as a number of steps you can take to become more analytical in your processes.” WHAT IS DATA-DRIVEN DECISION-MAKING? Data-driven…

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The Innovation Matrix revised for 2020 and beyond

From 2012……for steady, above-average returns, firms need a balanced innovation portfolio and the ability to approach it as an integrated whole. Those that excel in this area invest at three levels of ambition, carefully managing the balance among them.  That’s how it was described 8 years ago. What I keep…

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Four (or more) Ways to Uncover Unmet Needs in trying times

There are four ways to uncover unmet customer needs: study customers using your product, look at substitutes, watch how people compensate when they can’t do a job with existing products, and understand the root causes of behavior. Modern technology to predict, to have theories that are causal to ‘why people…

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Widespread, prevalent, pervasive change…..

Having seen a few incidents in the world, this one will definitely be remembered. The tears of sadness, separation, anxiety, sickness, and bad economics are all spinning in circles around us personally and professionally. What comes next are the changes. They say in Washington DC to ‘never waste a crisis’….

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