Driving creative ways to disruptive innovation
In an age of IoT, smartphones, and dozens upon dozens of connected devices in our home, there is more data than ever for marketers to use and make informed decisions about customers, right? In fact, I get many calls from a lot of data companies that can’t make sense (meaning,…
I keep running into people that have 1 core problem but it’s getting mixed up with 2 problems. One problem you have control over and the other one you don’t. Many people I’ve been speaking to combine these two problems into the same sentence at times. So what’s up? When…
There are several methods for determining customer unmet needs. Guessing is one. Looking at Google search terms, another. Surveys, interview people. Many ways exist but why do products and their organizations keep failing? There are also concepts such as product-market fit, innovation theories, and jobs to be done methodologies that…
When building a purpose brand your building a purpose product. I don’t think you can I have one without the other. Here’s what I mean; Products fall along a chart called the progression of value. When you assess where you are, you’re one of four places: Commodities, goods, services, experiences….
What does it take to truly be customer-centric and show results? By understanding and quantifying the unmet needs of the customer, you are taking the first step towards results-driven customer-centricity. Most people think they solved it. If so, you are growing and demand exceeds your supply. Here are some ideas…
What makes for a good use case in understanding your customer at a deep level? There could be many cases where understanding segmentation based on customer psychology has no use. Anything that’s an emergency, where you have no choice does not fit well. Below are six criterias that could gauge…
Clayton Christianson used to argue that you need to have a technology core to achieve disruptive innovation. One of his favorite subjects, jobs to be done theory needs a technology core. “Scott Anthony, a senior partner at the growth strategy consulting firm Innosight, shares the keys to innovation: put customers…
How do you make decisions when the data does not support what you intuitively know. Data-driven decision making is a great idea and it works really well when there’s stability. But how do you deal with things when stability doesn’t exist? There is always a lack of perfect data. Those…
“Are you interested in learning how data-driven decision-making can enable you to be a more effective entrepreneur or member of your organization? Below is information about the benefits of becoming more data-driven, as well as a number of steps you can take to become more analytical in your processes.” WHAT IS DATA-DRIVEN DECISION-MAKING? Data-driven…
From 2012……for steady, above-average returns, firms need a balanced innovation portfolio and the ability to approach it as an integrated whole. Those that excel in this area invest at three levels of ambition, carefully managing the balance among them. That’s how it was described 8 years ago. What I keep…