How can the balanced scorecard be better with a new and improved product Market fit software

A well-run balanced scorecard process enables product-market fit to thrive. How? From Harvard Business School: What you measure is what you get. Senior executives understand that their organization’s measurement system strongly affects the behavior of managers and employees. Executives also understand that traditional financial accounting measures like return-on-investment and earnings-per-share…

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Building products with uncertainty – Do’s and Don’ts

Most projects I have worked on were successful because of Product-Market Fit was achieved. PMF worked because a great business operating system is in place. Performing product-market fit as a framework or methodology alone is not enough. Having an underlying technology is critical to achieving and sustaining disruptive innovation and…

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Does geography & profession impact personality?

Whenever you’re  researching a market by geography, there will likely be a limited set personality traits based on functional characteristics of your Market. For example, imagine doctors that live in a certain region of the United States. I found that in discrete areas there were three primary traits of doctors…

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Figuring out who buys your product

The best way to figure out who buys your product is to go through the exercise of ‘jobs to be done’. This predicts why the customer buys in great detail.  Front ending JTBD methodology with my approach, creates speed and agility.  By combining, you also have the ability to track…

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Certainly vs probably

In an age of IoT, smartphones, and dozens upon dozens of connected devices in our home, there is more data than ever for marketers to use and make informed decisions about customers, right? In fact, I get many calls from a lot of data companies that can’t make sense (meaning,…

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1 problem is 2 problems with 1 solution

I keep running into people that have 1 core problem but it’s getting mixed up with 2 problems. One problem you have control over and the other one you don’t. Many people I’ve been speaking to combine these two problems into the same sentence at times. So what’s up? When…

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Why are customer’s unmet needs so hard to figure out?

There are several methods for determining customer unmet needs. Guessing is one. Looking at Google search terms, another. Surveys, interview people. Many ways exist but why do products and their organizations keep failing? There are also concepts such as product-market fit, innovation theories, and jobs to be done methodologies that…

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