This article was originally written in 2017. We all know the story of the Trojan horse. What we don’t know is why the Trojans didn’t take the horse and lock it in a room for a week, flood it, and then haul it out in the town square once they…
How to Avoid Becoming Another GoPro
Just over a week into the new year, we saw GoPro flounder. There are multiple reasons for this, and probably countless articles talking about how the company could have avoided where it is today. One such article had this interesting little sentence: “Like Flip before them, they became a fad…
How banks use behavioral economics to win over customers
By Rob Garver Published January 03 2018, 12:59pm EST Originally published January 3rd, 2018, this article highlights some of the issues in placing “to put the technology cart before the psychology horse.” Its best to have a solid plan vs follow a tech trend. To make your job much easier,…
What is the psychometric difference between happiest and friendliest cities?
What makes a city happy? What makes a city friendly? I built software designed to look at your CRM and figure out segments of customers and potential customers, why they buy and how to delight them. This technology is based on years of research, machine learning and big data, connecting…
Your Best Innovation Bet is in your Your Customer List
Based on the HRB article by Melissa Schilling, What’s Your Best Innovation Bet? July-Aug 2018 This is a very good article from my ‘go to’ source for innovation. Its true that you never really know how a market will respond. Sadly, we leave too much to chance when creating products, sales…
Dog Loving Cities in Louisiana
Living in Louisiana, one would think dog lovers are in the big cities. But maybe my bias comes from the fact that New Orleans has an all-dog Mardi Gras parade called the Krewe of Barkus. And possibly it’s because I follow so many dog Instagram accounts based in the Crescent…
What else do sympathetic people buy?
Sympathetic people, who care for the well-being of others, correlate to term life insurance buyers. If you market to people who send flowers, you should consider partnering with a term life insurance company. You should also consider why they decide and find creative ways to gain more share of wallet…
Should Jobs to be Done Theory have a Technology Core?
If you are reading this, many of you are influenced by Clayton Christensen’s work in profound ways. For much of my career, I am speaking his words, combining my theories to his, into a myriad of situations. What he teaches works very well. What worries me is how scalable is it….
Linguistic Analysis of Car Owners in Iowa. Does it matter?
Linguistic Analysis and car and truck ownership indicate traits are diverse by brand, model and location. Traits of people drive the reason to buy but where traits are located varies. For example, farming is a job to be done that influences the brand of vehicle we buy. I can’t use…
Jobs-to-Be-Done and Profits — Can They be Connected?
For many years, marketers have tried to match the products they sell with data to indicate product and market success. In my early days as a marketing automation person, I connected online data from specific search terms to purchases. It works very well. As my client base shifted from smaller…