Dog Loving Cities in Louisiana

Living in Louisiana, one would think dog lovers are in the big cities. But maybe my bias comes from the fact that New Orleans has an all-dog Mardi Gras parade called the Krewe of Barkus. And possibly it’s because I follow so many dog Instagram accounts based in the Crescent…

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What else do sympathetic people buy?

Sympathetic people, who care for the well-being of others, correlate to term life insurance buyers. If you market to people who send flowers, you should consider partnering with a term life insurance company. You should also consider why they decide and find creative ways to gain more share of wallet…

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Scientists identify 4 personality types

On Sept 17th, Ben Guarino published an article called ‘Scientists identify four personality types’. This is valuable research into an important subject matter “In a report published Monday in the journal Nature Human Behavior, researchers at Northwestern University in Illinois identify four personality types: reserved, role models, average and self-centered. Social psychologists dispute…

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