What Is a Supply Chain Attack?

This article was originally written in 2017. We all know the story of the Trojan horse. What we don’t know is why the Trojans didn’t take the horse and lock it in a room for a week, flood it, and then haul it out in the town square once they…

Continue Reading

How to Avoid Becoming Another GoPro

Just over a week into the new year, we saw GoPro flounder. There are multiple reasons for this, and probably countless articles talking about how the company could have avoided where it is today. One such article had this interesting little sentence: “Like Flip before them, they became a fad…

Continue Reading

Dog Loving Cities in Louisiana

Living in Louisiana, one would think dog lovers are in the big cities. But maybe my bias comes from the fact that New Orleans has an all-dog Mardi Gras parade called the Krewe of Barkus. And possibly it’s because I follow so many dog Instagram accounts based in the Crescent…

Continue Reading

What else do sympathetic people buy?

Sympathetic people, who care for the well-being of others, correlate to term life insurance buyers. If you market to people who send flowers, you should consider partnering with a term life insurance company. You should also consider why they decide and find creative ways to gain more share of wallet…

Continue Reading