How good are they pulling this off? All 4 understand the customer at a deeper level than most. They are leaders and have made efforts to use personality and trait theory to better understand why people decide. Leading companies embrace understanding people at a far deeper level than ever before….
Segmenting people by ‘why they cut’ can grow electric equipment sales by 10x
Each reason may or may not have a big connection to the other reason. For instance, somebody interested in reducing emissions and creating more efficiency when cutting the grass might not have any connection to a person interested in reducing noise and safety concerns. Marketing needs products based on facts…
Gardening in Iowa — a story of who you are is related to what you do
I personally enjoy gardening. It’s relaxing and it takes away the stress and strain of high-pressure jobs without the risk of hurting yourself. I tend to be a daydreamer when I’m gardening, so I avoid dangerous tools that can cut off my hands. I don’t really want to read a…
Organizations that get Jobs to be Done Theory
I recently ran a crawl of people and organizations that self-proclaim some understanding of Jobs to be Done theory. It is hard to pinpoint any one type of organization. The list is diverse and no one organizations has any more than 25 people spelling out ‘jobs to be done’ in…
US Capital Cities and Their Similarities to Others
Examining US cities is not something that I find to be good research but could not help myself. I am curious about these places. Capitals often have a perceived ‘vibe’ that is different than the rest of the State. In general, cities are too big, too diverse but maybe capitol…
Top Friendliest Cities & Psycholinguistics
What makes a friendly city, friendly. I pulled in the all too common lists of top friendly cities from many websites. Most have some science behind them, some don’t (becomes obvious which ones). These cites show up a lot: Asheville, Charleston, Fort Worth, Jackson, Key West, Nashville, New Orleans, San…
What Is a Supply Chain Attack?
This article was originally written in 2017. We all know the story of the Trojan horse. What we don’t know is why the Trojans didn’t take the horse and lock it in a room for a week, flood it, and then haul it out in the town square once they…
How to Avoid Becoming Another GoPro
Just over a week into the new year, we saw GoPro flounder. There are multiple reasons for this, and probably countless articles talking about how the company could have avoided where it is today. One such article had this interesting little sentence: “Like Flip before them, they became a fad…
How banks use behavioral economics to win over customers
By Rob Garver Published January 03 2018, 12:59pm EST Originally published January 3rd, 2018, this article highlights some of the issues in placing “to put the technology cart before the psychology horse.” Its best to have a solid plan vs follow a tech trend. To make your job much easier,…
What is the psychometric difference between happiest and friendliest cities?
What makes a city happy? What makes a city friendly? I built software designed to look at your CRM and figure out segments of customers and potential customers, why they buy and how to delight them. This technology is based on years of research, machine learning and big data, connecting…