What are the next growth markets?

I’ve always been fascinated with growth potential of the business categories. I created a scorecard based on a number of expectations by market category. Really Some of the variables include market growth potential, barriers to entry, market growth (CAGR), Purchase frequency of the products sold, average order value, value to…

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Digital Display Can Create Customers, Not Just Close Them

Published when I believed media could help us solve things. NOVEMBER 29, 2013 The large majority of marketers put a ton of money into traditional marketing channels, using “branding media” to drive interest in their products. Later, they allocate digital budget for “scooping them up” with retargeting and other cookie-based targeting…

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Organizations that get Jobs to be Done Theory

I recently ran a crawl of people and organizations that self-proclaim some understanding of Jobs to be Done theory. It is hard to pinpoint any one type of organization. The list is diverse and no one organizations has any more than 25 people spelling out ‘jobs to be done’ in…

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Top Friendliest Cities & Psycholinguistics

What makes a friendly city, friendly. I pulled in the all too common lists of top friendly cities from many websites. Most have some science behind them, some don’t (becomes obvious which ones). These cites show up a lot: Asheville, Charleston, Fort Worth, Jackson, Key West, Nashville, New Orleans, San…

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What Is a Supply Chain Attack?

This article was originally written in 2017. We all know the story of the Trojan horse. What we don’t know is why the Trojans didn’t take the horse and lock it in a room for a week, flood it, and then haul it out in the town square once they…

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