Organizations that get Jobs to be Done Theory

I recently ran a crawl of people and organizations that self-proclaim some understanding of Jobs to be Done theory. It is hard to pinpoint any one type of organization. The list is diverse and no one organizations has any more than 25 people spelling out ‘jobs to be done’ in…

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Top Friendliest Cities & Psycholinguistics

What makes a friendly city, friendly. I pulled in the all too common lists of top friendly cities from many websites. Most have some science behind them, some don’t (becomes obvious which ones). These cites show up a lot: Asheville, Charleston, Fort Worth, Jackson, Key West, Nashville, New Orleans, San…

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What Is a Supply Chain Attack?

This article was originally written in 2017. We all know the story of the Trojan horse. What we don’t know is why the Trojans didn’t take the horse and lock it in a room for a week, flood it, and then haul it out in the town square once they…

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How to Avoid Becoming Another GoPro

Just over a week into the new year, we saw GoPro flounder. There are multiple reasons for this, and probably countless articles talking about how the company could have avoided where it is today. One such article had this interesting little sentence: “Like Flip before them, they became a fad…

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