What are the next growth markets?

I’ve always been fascinated with growth potential of the business categories. I created a scorecard based on a number of expectations by market category. Really Some of the variables include market growth potential, barriers to entry, market growth (CAGR), Purchase frequency of the products sold, average order value, value to…

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Digital Display Can Create Customers, Not Just Close Them

Published when I believed media could help us solve things. NOVEMBER 29, 2013 The large majority of marketers put a ton of money into traditional marketing channels, using “branding media” to drive interest in their products. Later, they allocate digital budget for “scooping them up” with retargeting and other cookie-based targeting…

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