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Christopher Skinner

Driving creative ways to disruptive innovation

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Managing Yourself Cultivating Everyday Courage The right way to speak truth to power

February 1, 2020

Summary As an employee, proposing a change to the company boss can be terrifying. Knowing when the right opportunity to confront a problem in the workplace appears is just as scary. Those who challenge the status quo of the workplace risk their reputation and their jobs. Professor James R Detert…

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Customer data it’s not just a place to store ‘date of the past’

October 9, 2019

CRM has never been leveraged the way it should be. Not to get people to buy things they don’t want but to understand what customer wants and why they decide.  There is no way you’re going to make selling novel again. It’s old. It’s only a conduit at this point….

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ABOUT ME

Inventor of predictive personality trait software, search engine management software. People should have better choices.

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  • Business OS (28)
  • CRM (10)
  • Innovation (28)
  • Marketing (17)
  • Media Articles (13)
  • Personality (26)
  • Personalization (3)
  • Psycholinguistics (34)
  • Retail (7)
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OTHER POSTS

  • September 2, 2019

    Toyota ownership in Iowa — why we buy Toyota

    Should you focus on the entire state when selling Toyota in Iowa? Toyota ownership density in Iowa and psycholinguistic trait density.

  • September 4, 2019

    Avoid “averaging” the customer journey

    [Writers note: In late 2014, we wrote this article. We had not invented our CRM technology, but we knew that there had to be something better than simple demographic data to segment customers.] The customer journey is complex. It has always been that way. The human mind is not something…

  • September 11, 2019

    Innovation can be broken down into a process

    A systematic approach to innovation begins with changing how you see your company. What are the main concepts in shifting from decision-making into questioning everything. It implies curiosity. By shifting from chief decision maker pushing down giving answers to chief experimenter you’re pulling up and asking questions. Fundamentally you have…

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