People are different. People who buy Chevrolet in Illinois are different than the people who buy Chevrolet Mississippi and Iowa. The dominant traits in Illinois are cause and positive emotion...

And customers don’t just leave a product — they switch to something else. Or is this correct? There are inherent traits that predisposed us to switch or change. People that...

What a great document to find from Harvard business review. In summary the best teams have cognitive diversity and feel safe to explore and create. These are the teams that...

How good are they pulling this off? All 4 understand the customer at a deeper level than most. They are leaders and have made efforts to use personality and trait...

Examining US cities is not something that I find to be good research but could not help myself. I am curious about these places. Capitals often have a perceived ‘vibe’...

On Sept 17th, Ben Guarino published an article called ‘Scientists identify four personality types’. This is valuable research into an important subject matter “In a report published Monday in the journal Nature Human...