Widespread, prevalent, pervasive change…..

Having seen a few incidents in the world, this one will definitely be remembered. The tears of sadness, separation, anxiety, sickness, and bad economics are all spinning in circles around...

The Economist Measuring wellness From data to insights – Summary and comments

Written by Christopher H Skinner. In 2014, The Economist Intelligence Unit conducted a survey in partnership with Humana to measure employee wellness as well as employer wellness program availability. 255...

Neil Peart and Clayton Christensen

Two of my long term heroes both died within days of each other.   I plan to do an analysis of their writing styles to indicate any personality traits that they...

You Don’t Need more Traffic. Just Stop Wasting It

We live in a hype cycle. First, there was the dot com era and any business with a website was going to rule the world. Then it was social, and...

Avoid “averaging” the customer journey

[Writers note: In late 2014, we wrote this article. We had not invented our CRM technology, but we knew that there had to be something better than simple demographic data...

Why focus on happiness?

Customer delight is a form of happiness.  It is a well-documented, but a hard to achieve KPI. Jeff Bezos understands how important it is and has 5 teams working on it at...

The problem with offering discounts to first time buyers

This article was written by Madelyn Skinner. The Story. I am fascinated by subscription boxes, although a little overwhelmed, too. My friends are constantly talking about their monthly makeup boxes,...

Let’s Fix Digital

In 2013, Christopher Skinner was the keynote speaker at a Google ThinkFinance event in Mountainview. Five years is a long time when you’re thinking about digital, yet the concepts here...

How Rihanna’s Fenty Beauty delivered ‘Beauty for All’ — and a wake-up call to the industry

How Rihanna’s Fenty Beauty delivered ‘Beauty for All’ — and a wake-up call to the industry Most brands can't afford this but they can afford to segment and target based...

Customer-centric companies

Here is a list of customer-centric companies I found. I need to update the list. Who am I missing? And how centric are they? 12 Solutions Website — http://2twelvesolutions.com/ Mission- Our...