What does it take to truly be customer-centric and show results? By understanding and quantifying the unmet needs of the customer, you are taking the first step towards results-driven customer-centricity....

There are four ways to uncover unmet customer needs: study customers using your product, look at substitutes, watch how people compensate when they can’t do a job with existing products,...

There's a lot of ways to define product-market fit success.  The obvious success is sales followed by sales growth. Nothing looks better than having your product adopted by a lot...

I no longer like to categorize revenue and profit according to Myers-Briggs. While mbti calculations are interesting they're very hard to explain to people. What's the difference between an isfp...

This presentation is 4 years old but it highlights a few things that remain the same. Please use it carefully as some things might be a little bit dated Market...

Advancements in understanding people and why they make decisions, specifically why they buy products and services, must be a cross-disciplinary science. It can't be hacked. As much as we want...

I had a concept around segmentation of large groups of people. It was centered on the idea that Steve Jobs, alive at the time, could launch something called an iBrick....