Customer-Centric or what?

What does it take to truly be customer-centric and show results? By understanding and quantifying the unmet needs of the customer, you are taking the first step towards results-driven customer-centricity. Most people think they solved it. If so, you are growing and demand exceeds your supply. Here are some ideas…

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Four (or more) Ways to Uncover Unmet Needs in trying times

There are four ways to uncover unmet customer needs: study customers using your product, look at substitutes, watch how people compensate when they can’t do a job with existing products, and understand the root causes of behavior. Modern technology to predict, to have theories that are causal to ‘why people…

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MBTI quantifying revenue and profit

I no longer like to categorize revenue and profit according to Myers-Briggs. While mbti calculations are interesting they’re very hard to explain to people. What’s the difference between an isfp and intj?  how you convert this for Marketing, sales, creative production and product design? The image below is real data…

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Market orientation to Product orientation

This presentation is 4 years old but it highlights a few things that remain the same. Please use it carefully as some things might be a little bit dated Market orientation gets the right product: Product orientation get the product right An agile organization combines the progression of value with…

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