Driving creative ways to disruptive innovation
What does it take to truly be customer-centric and show results? By understanding and quantifying the unmet needs of the customer, you are taking the first step towards results-driven customer-centricity. Most people think they solved it. If so, you are growing and demand exceeds your supply. Here are some ideas…
There are four ways to uncover unmet customer needs: study customers using your product, look at substitutes, watch how people compensate when they can’t do a job with existing products, and understand the root causes of behavior. Modern technology to predict, to have theories that are causal to ‘why people…
There’s a lot of ways to define product-market fit success. The obvious success is sales followed by sales growth. Nothing looks better than having your product adopted by a lot of people. How you get there has a lot to do with product design but also the framework of design,…
I no longer like to categorize revenue and profit according to Myers-Briggs. While mbti calculations are interesting they’re very hard to explain to people. What’s the difference between an isfp and intj? how you convert this for Marketing, sales, creative production and product design? The image below is real data…
This presentation is 4 years old but it highlights a few things that remain the same. Please use it carefully as some things might be a little bit dated Market orientation gets the right product: Product orientation get the product right An agile organization combines the progression of value with…
Advancements in understanding people and why they make decisions, specifically why they buy products and services, must be a cross-disciplinary science. It can’t be hacked. As much as we want to make a quick decision and connect click data to purchase you’re missing far too much of the science of…
I had a concept around segmentation of large groups of people. It was centered on the idea that Steve Jobs, alive at the time, could launch something called an iBrick. This would be nothing more than a pearlized white brick. $400. A painted brick. At the time it seemed like…