Why PMF is the secret superweapon of the 2020s?

By Akos Tolnai and Christopher Skinner Go to market strategy was a stronghold, captained by marketing. The more you could spend on marketing or, in general, customer acquisition, the steeper the growth curve would be. Or to put it this way: even a mediocre product could become a success with…

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Pathways to growth: you have a few choices

When you look at the pathways to building new capabilities, solving product-market fit, jobs-to-be-done and ultimately growing your business, there are a few different pathways. Often the pathway of the leader is to First create efficiencies, explore and discover new ideas and eventually build new capabilities. This is traditionally the…

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How can the balanced scorecard be better with a new and improved product Market fit software

A well-run balanced scorecard process enables product-market fit to thrive. How? From Harvard Business School: What you measure is what you get. Senior executives understand that their organization’s measurement system strongly affects the behavior of managers and employees. Executives also understand that traditional financial accounting measures like return-on-investment and earnings-per-share…

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1 problem is 2 problems with 1 solution

I keep running into people that have 1 core problem but it’s getting mixed up with 2 problems. One problem you have control over and the other one you don’t. Many people I’ve been speaking to combine these two problems into the same sentence at times. So what’s up? When…

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Why are customer’s unmet needs so hard to figure out?

There are several methods for determining customer unmet needs. Guessing is one. Looking at Google search terms, another. Surveys, interview people. Many ways exist but why do products and their organizations keep failing? There are also concepts such as product-market fit, innovation theories, and jobs to be done methodologies that…

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