By Akos Tolnai and Christopher Skinner Go to market strategy was a stronghold, captained by marketing. The more you could spend on marketing or, in general, customer acquisition, the steeper...

This is a brief article describing customer desire vs viability and feasibility. Customer desires, they're unmet needs can be described as somewhere between low and high and shown on the...

When you look at the pathways to building new capabilities, solving product-market fit, jobs-to-be-done and ultimately growing your business, there are a few different pathways. Often the pathway of the...

There's a lot of talk about how to measure your business especially if you're pursuing product-market fit.  You might be a startup or a company trying to (re)build a product....

A well-run balanced scorecard process enables product-market fit to thrive. How? From Harvard Business School: What you measure is what you get. Senior executives understand that their organization’s measurement system...

Businesses that spin-off value, whether it is in the form of investment stages or revenue have the terrible task of budget prioritization. This is a very delicate stage. Allocating funds...

Inspired by some of the conversations I've recently had, I thought I would share some insights related to this case study and how manufacturers are thinking about 2 problems they...

There's a lot of talk about how to do Product-Market Fit but it's not about defining the audience. It's about defining the psychology of ‘why people buy’ first.  Before you...

I keep running into people that have 1 core problem but it's getting mixed up with 2 problems. One problem you have control over and the other one you don't....

There are several methods for determining customer unmet needs. Guessing is one. Looking at Google search terms, another. Surveys, interview people. Many ways exist but why do products and their...