Category: Innovation
Augmented Reality and Tourism
Written by Christopher Harrison Skinner Tourism is a great business. Sometime in the not too distant future destinations will embrace augmented reality as a means to attract and more important,...
Strategyn’s Outcome-Driven-Innovation (ODI) Process
Strategyn’s Outcome-Driven-Innovation (ODI) Process According to the Strategyn website, ODI “starts with a deep understanding of the job the customer is trying to get done and the metrics they use to evaluate...
Customers don’t just buy a product — they switch from something else
“Switchers” — Customers don’t just buy a product — they switch from something else. That something else might be nothing. In the world of disruptive innovation, a switcher could be a...
How to Avoid Becoming Another GoPro
Just over a week into the new year, we saw GoPro flounder. There are multiple reasons for this, and probably countless articles talking about how the company could have avoided...
Your Best Innovation Bet is in your Your Customer List
Based on the HRB article by Melissa Schilling, What’s Your Best Innovation Bet? July-Aug 2018 This is a very good article from my ‘go to’ source for innovation. Its true that...
Should Jobs to be Done Theory have a Technology Core?
If you are reading this, many of you are influenced by Clayton Christensen’s work in profound ways. For much of my career, I am speaking his words, combining my theories to...
Jobs-to-Be-Done and Profits — Can They be Connected?
For many years, marketers have tried to match the products they sell with data to indicate product and market success. In my early days as a marketing automation person, I...
Using Jobs to be Done theory to create better products
Jobs to be done is a great way of understanding customer intent in a very different way. It is really about not fooling people, giving people better choices that align...