Product-Market Fit and the use of data

Businesses, people and markets are always changing. As I read today, AirBnB has some struggles. What will they do to compensate for loss of revenue in late 2020? Do they just keep cutting costs or do they try to create a new business model?  At this point, there’s no quick…

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Combining Innovation with psychology

There is a tremendous amount of documentation about Innovation and Product Market fit. What else can be said? For one thing, the customer.  This is an area that is under leveraged and poorly understood.  Why do? People are complex and they deserve to be treated properly and with great respect…

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Figuring out who buys your product

The best way to figure out who buys your product is to go through the exercise of ‘jobs to be done’. This predicts why the customer buys in great detail.  Front ending JTBD methodology with my approach, creates speed and agility.  By combining, you also have the ability to track…

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Jobs to be Done needs software

Clayton Christianson used to argue that you need to have a technology core to achieve disruptive innovation. One of his favorite subjects, jobs to be done theory needs a technology core. “Scott Anthony, a senior partner at the growth strategy consulting firm Innosight, shares the keys to innovation: put customers…

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The Innovation Matrix revised for 2020 and beyond

From 2012……for steady, above-average returns, firms need a balanced innovation portfolio and the ability to approach it as an integrated whole. Those that excel in this area invest at three levels of ambition, carefully managing the balance among them.  That’s how it was described 8 years ago. What I keep…

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Can you identify the next great technology?

The theory of disruptive innovation tells us that most disruptive technologies (and organizations) appear in the marketplace as rather crummy products. They don’t arrive as a PlayStation. They arrived as a one transistor hearing aid or as this image represents, a 5 transistor AM radio. They market these products not…

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Innovation can be broken down into a process

A systematic approach to innovation begins with changing how you see your company. What are the main concepts in shifting from decision-making into questioning everything. It implies curiosity. By shifting from chief decision maker pushing down giving answers to chief experimenter you’re pulling up and asking questions. Fundamentally you have…

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What type of innovation is ride sharing?

http://toddwschneider.com/posts/taxi-uber-lyft-usage-new-york-city/ http://toddwschneider.com/posts/analyzing-1-1-billion-nyc-taxi-and-uber-trips-with-a-vengeance/ Based on Todd’s in-depth work, we clearly see ‘disruption’ of ‘taxi travel’ in some form but what kind? Clayton Christensen speaks about 3 forms of innovation; disruptive, sustaining and efficiency. Based on Todd’s work, I think uber+lyft, at least in NYC markets, are a combination of efficiency and…

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Where should Booz Allen Hamilton focus in 2017 and beyond?

This article was originally written in 2016. Just a thought….. Booz Allen Hamilton (Before) As the pace of technology innovation accelerates, several emerging trends are poised to fundamentally alter how organizations tackle some of the most profound challenges and opportunities in 2016, particularly in two of the highest priority areas…

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