Your CRM is often seen as a database by most. I see it as an extension of the human language. It is something to be appended with theories of people...

We’re not trying to brag. It’s true! And we can make your CRM bigger by attaching it to ours. Our technology can predict the personality of almost all Americans that...

Do you know where your marketing dollars go? The answer is probably yes, but do you know WHY your money is spent where it is? Every company wants to be...

Amsterdam We all know travel and especially hotels is a difficult business. High cost, lacking the technology needed to sustain disruptive forces, travel need a break. “Hoteliers can build loyalty and...

psy·cho·lin·guis·tics/?s?k?liNG??wistiks/ noun the study of the relationships between linguistic behavior and psychological processes, including the process of language acquisition. My work involves this study of linguistics and the psychological process...

Hotel America, Amsterdam 2015 How independent hotels can win direct bookings. With the explosion of the “digital way of life,” the traveler’s customer journey has become increasingly complex, which... From...

WHAT WE DO / WHO WE ARE My internet work started in the tourism industry, promoting small businesses in the French Quarter in 1995. That grew into building architecture and...

I invented “jobs to be done” software. It makes the process of utilizing JTBD theory faster, easier and cheaper to execute. The Clayton Christensen theory is critical to figuring out...

For far too long marketing was product oriented. By the 1960s consumer-oriented marketing begins to take shape. I was privileged to meet one of the first “mad women,” a real...

Once you have your look-a-like total addressable market or mirror CRM, what comes next? You have many options. Once you have your lexical based trait analysis of customers how can...