Your CRM is often seen as a database by most. I see it as an extension of the human language. It is something to be appended with theories of people (The Clayton Christensen application of a theory, please). The only way this can happen is if you append not just…
My CRM is Bigger Than Your CRM
We’re not trying to brag. It’s true! And we can make your CRM bigger by attaching it to ours. Our technology can predict the personality of almost all Americans that spend money. So what? By appending your CRM with the data in our CRM, we can show you some amazing…
Marketing Budgets: Not as Hard as You Think
Do you know where your marketing dollars go? The answer is probably yes, but do you know WHY your money is spent where it is? Every company wants to be more effective in allocating their marketing budget, but people seem to believe that it’s impossible to figure this out. There’s…
How you can combine your CRM with predictive analytics
We all know travel and especially hotels is a difficult business. High cost, lacking the technology needed to sustain disruptive forces, travel need a break. “Hoteliers can build loyalty and trust with guests with the help of CRM technology. This technology can provide a complete view of the customer through the…
Business OS x Customer Delight x CRM look-alike = growth
psy·cho·lin·guis·tics/?s?k?liNG??wistiks/ noun the study of the relationships between linguistic behavior and psychological processes, including the process of language acquisition. My work involves this study of linguistics and the psychological process through the gateway of customers and what they buy. By no means do I perform psycholinguistic research and it’s pure…
Independent Hotels Marketing
How independent hotels can win direct bookings. With the explosion of the “digital way of life,” the traveler’s customer journey has become increasingly complex, which… From the article….. While I like this article I would love to see more travel companies focus on brand building and product. Here are some…
The Future of CVBs and Tourism
WHAT WE DO / WHO WE ARE My internet work started in the tourism industry, promoting small businesses in the French Quarter in 1995. That grew into building architecture and selling paid and free media for United Airlines, Hotwire, Orbitz and a number of other cities and companies. Since those…
Jobs to be Done software with a technology core
I invented “jobs to be done” software. It makes the process of utilizing JTBD theory faster, easier and cheaper to execute. The Clayton Christensen theory is critical to figuring out why people buy. Dr. Christensen has been very important to my career growth and ability to “compete against luck”. By…
The evolution of marketing
For far too long marketing was product oriented. By the 1960s consumer-oriented marketing begins to take shape. I was privileged to meet one of the first “mad women,” a real Madison Avenue Ad executive. She told me her favorite story was salvaging the message and marketing of the 747. The…
After linguistic analysis, grow your revenue with clear 1:1 marketing
Once you have your look-a-like total addressable market or mirror CRM, what comes next? You have many options. Once you have your lexical based trait analysis of customers how can this be used to reach audiences? By having an entire look-a-like CRM inside of your CMS/CRM, you can generate experiences…