Does Technology and Software Mean Growth and Happiness?

How can technology deliver happiness to the organization and its customers? My mission is to seek a ‘balance of delight’ between the people within the organization and its customers. Without this balance, things are temporary. Throughout my 23 years, I have helped build organizational capabilities to integrate, disrupt and scale…

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Time for real business math

An organization needs to have more technology helping executives with business decisions. Far too many decisions are ego driven and backed by the wrong set of data. Define your company by the people it serves is one way to break the old way. Another is to stop solely focusing on…

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Jobs to be Done

I have been studying related work to Jobs to be Done theory, who people implement the theory and what are the results. The theory is well known, there are a lot of variations and options to the process and few results to share from the effects of JTBD. It’s a…

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Customer Data Platforms — going beyond marketing needs

This is a great article about customer data platforms. https://www.martechadvisor.com/articles/data-management/customer-data-platforms-not-just-for-marketers-anymore/ I agree with Paul that customer data platforms are integral. When used correctly, CDP’s should be integrated across all departments where possible and where valuable. When CDP’s integrate predictive data sets, they become Look-a-like CDP’s, and help create a wonderful…

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How AI can help with business decisions

For me, AI helps most when predictive capabilities are defined well from the beginning. Judgment to outcome are all based upon defining the problem best at the very beginning. AI, machine learning and any other thing you want to put in front must be defined well or it’s just more…

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Organizations that get Jobs to be Done Theory

I recently ran a crawl of people and organizations that self-proclaim some understanding of Jobs to be Done theory. It is hard to pinpoint any one type of organization. The list is diverse and no one organizations has any more than 25 people spelling out ‘jobs to be done’ in…

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