The Messy Middle of Business and Secrets

It seems like we work in the messy middle… always. Amy Young said it best, “My name is Amy and I live in the messy middle of life. I have been Redeemed from permanent muck and live with the tension of the Already and Not Yet.” We are never out of…

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Three Silly Things Most Business Do: Part 1

The list of things that people complain about in business these days is long. Very long. Pointless meetings, open workspaces, middle management lacking direction, websites that automatically play music, and so on. Even though we could fill a book with complaints about the world of work and business, in my…

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Think of Your Business Like a Lawn

At Google’s ThinkFinance conference in Mountain View, CA the title of the keynote presentation was Digital Measurement is Broken, Let’s Fix It.  During the hour, I shared the concepts and case studies that have helped companies form a different framework for media planning and measurement – one that I hope will correct many of…

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Combine these two stories

Combine these two stories and you have a hint at how to build a business operating system. You can’t just quantify business metrics and call that strategy and you can’t ignore metrics needed for creative endeavors. Don’t Let Metrics Undermine Your Business. Tying performance metrics to strategy has become an…

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Business OS x Customer Delight x CRM look-alike = growth

psy·cho·lin·guis·tics/?s?k?liNG??wistiks/ noun the study of the relationships between linguistic behavior and psychological processes, including the process of language acquisition. My work involves this study of linguistics and the psychological process through the gateway of customers and what they buy. By no means do I perform psycholinguistic research and it’s pure…

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Creating an Organic Growth Machine

Ken Favaro, David Meer, Samrat Sharma from HBR, May 2012 issue. “Organic growth is not the inevitable result of a successful business model. All companies can become more skilled at growing organically with the business models they already have. But that requires active, engaged corporate leadership.” That is a start. leadership allocates effort…

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Reinventing Market Segmentation

In 1964, Daniel Yankelovich introduced in the pages of HBR the concept of nondemographic segmentation — thank God. By 2000, the idea of tracking clicks and cookies further distracted from the understanding of why people buy. Clayton Christensen introduced and expanded the concept of Job Theory, Jobs to be Done recently….

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