Things always change. It’s always been that way. The 1st telegraph was likely more shocking to people than anything Elon says today. Today’s environment seems to be more conceptual in ways. How does today’s news impact your brand, hiring and selling your products? Here are a few top issues I…
Building products with uncertainty – Do’s and Don’ts
Most projects I have worked on were successful because of Product-Market Fit was achieved. PMF worked because a great business operating system is in place. Performing product-market fit as a framework or methodology alone is not enough. Having an underlying technology is critical to achieving and sustaining disruptive innovation and…
Systematic brand creation in uncertain times – knowing where you help
When building a purpose brand your building a purpose product. I don’t think you can I have one without the other. Here’s what I mean; Products fall along a chart called the progression of value. When you assess where you are, you’re one of four places: Commodities, goods, services, experiences….
THE ADVANTAGES OF DATA-DRIVEN DECISION-MAKING updated for 2020
“Are you interested in learning how data-driven decision-making can enable you to be a more effective entrepreneur or member of your organization? Below is information about the benefits of becoming more data-driven, as well as a number of steps you can take to become more analytical in your processes.” WHAT IS DATA-DRIVEN DECISION-MAKING? Data-driven…
Automation Analytics
I will dare not attempt to describe analytics or the wonderful work Gartner did in describing the analytics stack. Its been done very well by others. I see a lot of articles about big data, machine learning and artificial intelligence. One way to frame the two broad subject matters is…
Harvard Business Review – Leaders as Decision Architects summary
This is a long summary of an article that caught my attention a few years ago. Sharing the summary here. We have the opportunity to alter the environment in which decisions are made to encourage better choices 5 Step Approach: Understand errors can occur Determine if behavioral issues are a…
Business. Digital. Marketing. Viability. Sustainability.
Imagine reading Ulysses, on fire, and in German. And it may still be easier to understand than some of the theories behind these terms. Are you by chance interested in knowing how to make a smart business dumb? How to ensure a successful company of thirty years dries up lickedy-split?…
God does not average
When you think of your business as a single number… … you don’t see the details needed to drive growth. This simple example indicates the great opportunities that most businesses have if they would just segment their customer base a bit more. in this example, the first picture indicates an…
Made to Stick – Chip Heath and Dan Heath
Here is a basic summary of a book that was very influential to me. It’s definitely a part in the gearbox. To avoid it, is nonsense. I would encourage everyone to read it, but here are my notes. Introduction – What Sticks? Six Principles of Sticky Ideas Simplicity (p. 16)…
Misattribution – silly things businesses do
If you haven’t read Part One of “Ten Silly Things,” you can read it here. Otherwise, let’s move on to number two. Silly Thing #2: Not Knowing What Actually Works (or Why) Misattribution is a widespread disease. Take Google as an example. How many things do you actually use Google for these days? This is…