CXO priorities?

Things always change. It's always been that way. The 1st telegraph was likely more shocking to people  than anything Elon says today. Today’s environment seems to be more conceptual in...

Building products with uncertainty – Do’s and Don’ts

Most projects I have worked on were successful because of Product-Market Fit was achieved. PMF worked because a great business operating system is in place. Performing product-market fit as a...

Systematic brand creation in uncertain times – knowing where you help

When building a purpose brand your building a purpose product. I don't think you can I have one without the other. Here's what I mean; Products fall along a chart...

THE ADVANTAGES OF DATA-DRIVEN DECISION-MAKING updated for 2020

"Are you interested in learning how data-driven decision-making can enable you to be a more effective entrepreneur or member of your organization? Below is information about the benefits of becoming more data-driven,...

Automation Analytics

I will dare not attempt to describe analytics or the wonderful work Gartner did in describing the analytics stack.  Its been done very well by others. I see a lot...

Harvard Business Review – Leaders as Decision Architects summary

This is a long summary of an article that caught my attention a few years ago.  Sharing the summary here. We have the opportunity to alter the environment in which...

Business. Digital. Marketing. Viability. Sustainability.

Imagine reading Ulysses, on fire, and in German. And it may still be easier to understand than some of the theories behind these terms. Are you by chance interested in...

God does not average

When you think of your business as a single number... ... you don't see the details needed to drive growth. This simple example indicates the great opportunities that most businesses...

Made to Stick – Chip Heath and Dan Heath

Here is a basic summary of a book that was very influential to me. It’s definitely a part in the gearbox. To avoid it, is nonsense. I would encourage everyone...

Misattribution – silly things businesses do

If you haven’t read Part One of “Ten Silly Things,” you can read it here. Otherwise, let’s move on to number two. Silly Thing #2: Not Knowing What Actually Works (or Why) Misattribution...