Psycholinguistics

Mazda ownership in Iowa — why we buy Mazda

Should you focus on the entire state when selling Mazda in Iowa?

Mazda ownership density in Iowa and psycholinguistic trait density.

You may also like

What makes for a good use case in understanding your customer at a deep level

What makes for a good use case in understanding your customer at a deep level? There could be many cases where understanding segmentation based on customer psychology has no use. Anything that’s an emergency, where you have no choice does not fit well.  Below are six criterias that could gauge…

The psychometrics of the happiest cities in the United States

What makes a city happy? Bike lanes? Micro pubs? Low crime? Can anyone really know? I built software designed to look at your CRM and figure out segments of customers and potential customers, why they buy and how to delight them. This technology is based on years of research, machine…