A Comparison of Personality Traits for Chevrolet and other Iowa Findings

People are different.

People who buy Chevrolet in Illinois are different than the people who buy Chevrolet Mississippi and Iowa.

The dominant traits in Illinois are cause and positive emotion oriented. While dominant trait in Mississippi our motion, work and clout oriented.

People who are motion oriented, Have traits that tend to be active, enthusiastic and always on the move. I believe this is consistent with the brand that GM portrays.

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